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| July 23rd, 2010Japan is such a powerhouse in so many sporting events that it’s truly surprising to learn that modern and Western sporting events only became acceptable to the Japanese public after their introduction by the Meiji Restoration in 1868. Previously, only traditional Japanese sports were commonly played. Serendipitously, Mizuno was formed just at the cusp of when Western sports became acceptable in Japan.
Mizuno was founded as Mizuno Bros. Ltd. in Kobe in 1906 by Rihachi Mizuno and his younger brother Rizo. Since then, the company has worked steadily towards Japanese sports development and also towards improving the achievements of athletes worldwide. They are very serious at fulfilling their motto, “Contributing to society through the advancement of sporting goods and the promotion of sports.”
From their start at importing and selling baseballs and sporting apparel, the company slowly grew by manufacturing baseballs and baseball gloves in their own factory in Dojima. In the 1920s, the company started manufacturing golf clubs and skis, all the while expanding their retail stores throughout Japan. The next few years saw the establishment of the biggest golf shop in the world, expansion into China,christian louboutin, and the change to its modern name, Mizuno Co, Ltd.
In 1938,moncler coat, the Select Scientific Laboratory, which is now the Technology Development Division, is set up. To this day,cheap christian louboutins, this is Mizuno’s secret weapon against their competitors. The Technology Development Division still strives to create products unique to only Mizuno and that enhance each athlete’s performance so they can perform at their optimum level 100% of the time.
In the 1940s, Mizuno initiates two headquarters in Tokyo and Osaka. Next, it opens the Ayama Factory for baseball sporting goods and signs a technical agreement with US-based Russel. America Mizuno is set up in Dallas in 1958 until Mizuno Golf Company takes over management in 1986.
The world’s top fastpitch softball player, Jenny Finch, has a multi-year promotional contract with Mizuno.
Today, Mizuno is a truly global corporation that manufactures sports equipment and sportswear for various athletics, judo, cycling,herve leger perfumes, skiing, rugby, football, volleyball, baseball,manolo blahniks shoes, tennis and most famously, golf.
In 1982, Mizuno started selling golf clubs in the US. They were so determined to outfit the pros, they set up a mobile workshop on the PGA Tour. Many notable athletes have used Mizuno golf clubs at one time or another. The most famous is Tiger Woods, who used them throughout college and after he turned professional until 1997, in spite of his exclusive contract with Titleist at that time. Other greats such as Tommy Nakajima, Sandy Lyle,christian louboutin very prive satin platform pump, Seve Ballesteros, and Nick Faldo also used the equipment available from Mizuno at one point in their careers.
Mizuno was the choice as the top Iron on the PGA Tour for five years running in 1988 and was also the #1 Iron on the European PGA and with the American Junior Golf Association as well.
Mizuno’s latest development, the MP-32 forged iron that it introduced in 2004, features Cut Muscle technology that redistributes the weight of the ”muscle” area at the back of the iron into strategic areas in the lower back and surrounding portions of the club. Its performance is so good that it wins Golf Digest’s “Editor’s Choice” award in 2005.
Barry Zito of the San Francisco Giants using his Mizuno cleats.
In conjunction with other sporting goods, Mizuno USA set up sports and footwear divisions in San Francisco to represent sports products for baseball,mens moncler jacket, softball, volleyball, running, track and field, and other sports. By 1992, Mizuno had penetrated the market so well that athletes using their products at the 1992 Barcelona Summer Olympic Games won 72 medals total.
Next, Mizuno started to make a name in baseball. A baseball glove factory was set up in corporate headquarters in Norgross, GA in 1994. to further cement its name in the sport, Dare to Dream Baseball Tour was launched in 1997 as a promotional workshop and exhibit. By the time of this writing, Mizuno is used by 200+ Major League baseball players.
It started strides into updated technology for footwear with the patented “Mizuno Wave” technology in 1997. The new shoes were such a success that the Mizuno Wave Rider was given the Editor’s Choice Award by “Runner’s World” magazine in 1999 for the best running shoe.
By 2006, Mizuno running shoes had received a total of 19 awards from “Runner’s World.” The shoes that received the awards for “Best Update” and “Best Debut” were the Mizuno Wave Creation 7 and the Mizuno Wave Elixir.
As to be expected, the company hasn’t stopped there. Mizuno’s latest product offerings are the distinctive apparel line that generates heat from absorbing the moisture expelled by the body called “Breath Thermo” and its opposite line that expels heat and moisture from the body to keep it cool and comfortable named “Arctic Touch.” This commitment to technology melded with craftsmanship yields exceptional sporting goods that can be depended upon by athletes the world over.
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